Audience and Institution Task

Audience And Institution

Task 1

Medium: Music Download

Name: YoungShare

Content And Genre: My download system will include a Unique Selling Point. The Cost of the songs and albums will be available at a very reasonable price. It will include all genres, but mainly focus on Indie, Grime and Rock. I would expect the younger generation to be the main buyers of my products, however, the older generation could also be interested in the classic rock songs that are available. The kid who would be interested in buying my products, would be either into grime music, or on the other hand, into indie music.

Two Similar Organisations:

iTunes

Jeff Robbins and Bill Kincaid developed the software that was the basis for iTunes as a media player called SoundJam MP, and was released in 1999. It was purchased by Apple in 2000. Almost everyone in the world has heard of iTunes, yet only 70 per cent of young people in the age group download music in any given month - and 49 per cent of young people use iTunes.

Napster

Napster was an online music file sharing service created by Shawn Fanning between June 1999 and July 2001. Napster was originally made for the younger generation (college students). Napster simply allows individuals to share music, as does tape recorders and CD burners. However, in March of 2001, due to a court order, Napster blocked the trading of over 100,000 files of copyrighted songs. The court ruled that Napster's technology was an infringement on the copyrights of published music.