Website research n.2

Not only did i analyze related campaign websites but i also looked into other, non-related websites to do with smoking. These were included as my research and roughly managed to get ideas and thoughts on how to layout and present my campaign.

http://www.givingup-smoking.co.uk/

http://www.eppingforestdc.gov.uk/news/2008/NHS_Stop_Smoking_Campaign.asp

http://www.southwarkpct.nhs.uk/

http://www.learntobehealthy.org/?wt.srch=1&gclid=CKmXlKyn75YCFRqH1Qod33YJrQ

http://smokefree.nhs.uk/

Survey Results

Survey Results

Age:

15-25 = 12 people

26-40 = 16 people

41+ = 2 people

Gender:

18 = women

12 = men

Income bracket:

10k – 25k = 3 people

25k – 35k = 6 people

21 people didn’t want to say..

Have you ever been affected by cancer?

Yes = 5 people

No = 25 people

Are you a smoker?

Yes= 11 people

No = 19 people

How many do you smoke a day?

5-10 = 1 person

11–25 = 3 people

25+ = 5 people

If you do smoke, what age did you start?

2 people = 14- 16

7 people = do not know…

Does anyone in your family smoke?

Yes= 28 people

No= 2 people

Do you have children and how old are they?

Yes= 8 people

No= 22 people

4 people were 1-6 years old

2 people were 7-13

2 people were 14-21

Do your children smoke?

No= 6 people

Yes= 1 person

Maybe= 1 person

Do you exercise weekly, if yes how many times?

No= 26 people

Yes= 4 people

2 people went 3 times a week,

2 people went more than 5 times a week.

Do you go to the gym?

No= 20 people

Yes= 10 people

Has anyone in your family been affected by cancer?

Yes= 17 people

No= 10 people

Not sure= 3 people

If you do smoke, how much do you spend on cigarettes weekly?

£20+ = 1 person

£40+ = 3 people

£60+ = 4 people

More = 3 people

Do you use the NHS for medical care or are you private?

30 people use NHS = 100%

If you do use the NHS, Do you feel it’s of a high standard and that they can provide a good service for you?

Yes= 14 people

No= 16 people

If you have ever smoked, how long have you given up for?

No one has given up = 100% said no.

Do you eat your 5 a-day?

Yes= 20 people

No= 10 people

Do you consider yourself healthy?

Yes= 24 people

No= 6 people

Do you know how many people die per day from smoke related cancers?

100% said no..

Survey

Audience and institution Table

~Children between 5-9	Holidays	Holidays designed for the younger generation and families all tend to follow the same pattern. The focus is on the children, for example they organise trips, workshops and crèche’s. So the holiday is therefore planned out to involve the kids, which is a huge advantage for the parents. The advertisement’s for a holiday like this often shows bright, happy colours. The images are usually of happy children/toddlers playing around or in the pool, and/or on the beach.
Young people between 16-20	Holidays	The younger generation tend to set out looking for a enjoyable time, clubs and party’s. It needs to be cheap, so offers a low price that appeals greatly to teenagers and young adults.
Middle aged people between 30-50	Holidays	The middle-aged generation look for relaxation in a holiday. Advertisement for this would show families and couples enjoying their selves and generally relaxing. There would also be offers on spa’s and days out.
Older generation 50-75	Holidays	Older couples tend to book and buy cruises that run over a period of time. Advertisement for this would be placement; marketing for this type of holiday should be suitable for the elderly, so it would need to be in certain places. The images on the advert would generally consist of Older couples relaxing and maybe with their families.Older couples relaxing and maybe with their families.

Audience and Institution Task

Audience And Institution

Task 1

Medium: Music Download

Name: YoungShare

Content And Genre: My download system will include a Unique Selling Point. The Cost of the songs and albums will be available at a very reasonable price. It will include all genres, but mainly focus on Indie, Grime and Rock. I would expect the younger generation to be the main buyers of my products, however, the older generation could also be interested in the classic rock songs that are available. The kid who would be interested in buying my products, would be either into grime music, or on the other hand, into indie music.

Two Similar Organisations:

iTunes

Jeff Robbins and Bill Kincaid developed the software that was the basis for iTunes as a media player called SoundJam MP, and was released in 1999. It was purchased by Apple in 2000. Almost everyone in the world has heard of iTunes, yet only 70 per cent of young people in the age group download music in any given month - and 49 per cent of young people use iTunes.

Napster

Napster was an online music file sharing service created by Shawn Fanning between June 1999 and July 2001. Napster was originally made for the younger generation (college students). Napster simply allows individuals to share music, as does tape recorders and CD burners. However, in March of 2001, due to a court order, Napster blocked the trading of over 100,000 files of copyrighted songs. The court ruled that Napster's technology was an infringement on the copyrights of published music.

Website Research

To sum the research up that I found then, I would say that each campaign website has very similar attributes. They are all targeting the same audience and are all on the same subject matter; however, the layout and techniques that they use are slightly different. The simple things are there, like all the conventions I mentioned earlier. These are things like the logo being in the top left, and the navigation bars being on either the right or left of the page and just underneath the logo. These would tend to be in black and white, but I did find one website that used a range of colours. This is rare for a campaign website because there usually made to make the audience feel sad and sorry for them. This website however, used very bright and bold colours, as if to say it’s a happy, cheerful website.

Overall then each and every campaign website follows the same pattern/conventions. The ones that stand out are the ones that do this slightly differently.